Goodread over het ermahgerd meisje: ermahgerd!

Like other popular Internet-specific dialects, from LOLcats to Doge, Ermahgerd is a game in linguistics: in this case, the strangulation of almost every vowel sound into an “er.”

According to Ari Spool, a New York–based reporter and self-described meme scientist for Know Your Meme, rhotacized speech—that is, speech in which the “R” sound is somehow disfigured—tends to be amusing for English speakers.